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Domains and Sub-Domains
Basic & Premium EV:
Secures one domain name or URL.
Wildcard:
Secures one domain and unlimited sub-domains.
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Identity Validation
Domain Validation/Wildcard:
Simply validates you own the domain. Doesn’t determine or publish identity of your business entity.
Business Validation:
Validates your legal, physical and operational existence. Includes manual processes to ensure legitimacy.
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Visible Trust Indicators
Domain Validation/Wildcard:
Static Site Seal, Green Padlock
Business Validation:
Dynamic Clickable Site Seal, Green Padlock, Green Address Bar
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Your Goals
EV if your online reputation is important and your goal is to maximize conversions.
EV displays instantly recognizable visual indicators, plus is proven to increase sales.
Studies show 69% of online shoppers look for websites that display trust symbols.
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Use Case
Domain Validation/Wildcard:
Best for blogs, personal and non-ecommerce websites that need encryption only.
Premium EV:
Best for eCommerce, national/global brands and any organization needing to prove it’s legitimate and trustworthy.
A Tec-ED survey found 77% of online buyers were hesitant to shop on a website without EV.
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Risk Tolerance
SSL Certificate warranty covers you in the event of a hack or data breach.
Basic SSL:
$10,000 USD Warranty
Premium EV SSL:
$1M USD Warranty
Wildcard SSL:
$250,000 USD Warranty